There are many ways to drive traffic to your site.
However, the first way users find sites on the Internet is through organic search.
Up to 50% of most website visits start with a search engine.
This number jumps to 70% when using paid search.
Making sure your content ranks well in search engines is one of the most important things you can do to drive traffic to your site.
These 3+ methods will help you improve the google search engine rankings of your site.
Table of Contents
1. Activate Google Analytics On Your Site
To improve your google search engine rankings results, you first need to know where you are by activating google analytics for your website or blog.
Google Analytics is a free website analysis tool provided by Google that will provide you with a lot of valuable data about your website traffic.
The organic search function shows which pages users have found through Google Search.
Combine this tool with Google Search Console to find out how your page ranks for different keywords and if your site has technical issues affecting its google search rankings.
2. Do Keywords Research
Google keyword research tool helps you find out which keywords users are searching for.
Target your site content to keywords that users are using to search for your information, products, or services that your site provides.
When choosing keywords, put yourself in the shoes of your users. Think about what you can find for which a page of your site will have useful results.
The keywords you target should be relevant, but they must also be specific.
It would be difficult to rank well for very common search terms. If you sell books and someone is looking for “books”, chances are you’re not on the first page.
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However, if you sell books for new and old stationaries for students, then you have a higher chance of scoring well for that particular quest.
3. Use User-Friendly Page Titles
The title tag you create for your page is what users will see as a blue link in search engines.
If the title tag doesn’t match what the user is looking for, they most likely won’t click on your link.
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Your title tag doesn’t have to match the title tag on your page, so if you want to use a creative, non-descriptive title, put it in your title tag and choose a more descriptive title for that title.
4. Use Your Header Tags Properly
Many inexperienced web page builders select their header tags based on the look of the site they want.
You should use them based on how you organize your content. Search engines place more importance on content in header tags.
Organizing your content with a header makes it easier for users to navigate and improves your Google search engine rankings.
5. Create Unique Content
Focusing your content on relevant keywords will help your google search engine rankings, but it won’t be enough. SEO Content Creation also needs to focus on content that is beneficial to users in several ways.
Your content should answer questions, solve problems, provide information, or entertain readers. Every time you create content, think about who will be looking for it and why.
Make sure it’s easy to read, authoritative and refreshing for users to choose their content over others.
If users feel like you don’t know what you’re talking about, or that your content is out of date, they’ll likely look elsewhere.
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Getting your content on is one of the most challenging aspects of running a successful website.
Since a lot of your traffic will depend on search engines, ensuring that your content is good is an important component of driving traffic to your site.